By Maruxa Murphy

In a world of logos, tag lines, and selling your unique proposition, doesn’t it sometimes feel like an endless cycle of trying to stay on the up and up to get your message out to the world?

Sometimes, it feels like even when we’re trying to get ahead, we’re back to square one, finding the next “big” thing to push us up back front.

What if today…I were to ask you to just STOP.

“Um, what?” or “Well, I wish I could but…” or “Really? YES!”…Any of those seem to ring true for what you’re thinking right now?

Whatever your answer would be to me telling you to stop trying so hard to push your brand out there, I get it. It’s scary and thrilling at the same time to try something that is new, that’s quite unheard of, and honestly, quite risky….

If you let it.

But what if you did stop? Stop trying to push, push, and push your message to your audiences?

What if instead, you approached marketing you and your book as an opportunity to romance and swoon your ideal clients to working with you?

What if your marketing was wanted, desired, and actually put a smile on the faces of your clients and customers? When they think of you, they feel great, inspired and ready to take on the world because they have you in their corner?

What if….?

As someone who planned to become a psychotherapist and chose to instead, move to work with business owners (many of whom are authors and speakers) to create freedom in how they use their brilliance to better serve the world, I fell in love with the new ways in which we can share our message that doesn’t feel pushy.

Of course, you can begin to share and grow with your audience through social media. Facebook and Twitter have become staples in our how-to marketing strategy to help our customers get to know us better. YouTube is a powerful way to engage our customers and clients to better understand our quirks, sayings, and of course, expertise. Google Plus now is a growing trend for many of us who see that Google’s searches are impacted by the content our friends on G+ are putting out there.

But, there’s one powerful set of strategies that most authors and speakers have not yet tapped into, and when they do…when you do…you will create a brand experience that your clients and customers can get excited about and eagerly seek to find you there.

The strategies are focused on mobile marketing.

What is mobile marketing? Mobile marketing is a suite of tools and strategies that help get your business brand seen, heard, and making you money through mobile devices – cell phones, smart phones and tablets like Kindle Fire, Apple iPad and the Samsung Galaxy.

No, it was not only created for local brick-and-mortar business. No, it was not only to push out messages to your customers.

This is a powerful way to keep connected to your audience and interact with them to grow your audience, make more sales, and create a brand that meets your clients and customers where they’re spending most of their time.

In June 2011, more people were using their smart phones and mobile devices than they were using their computers to surf online!  In fact, after my team and I worked on creating a mobile version of Kristen’s website, we were able to notice that 33% of her website visitors came from her mobile site on their smart phones and tablets! Here’s a quick view of what we did for her:

Before	After

 
Having a mobile presence is critical to your brand’s success this year and honestly, I can see this being just the start to what’s to come in the ever changing marketing space today.

Your brilliance can serve so many people, if only you’re able to be in front of your audience when they are looking for you – on their mobile devices. It doesn’t have to feel salesy, pushy, or annoying. You can actually build your brand in a way that feels right to you and connects you to the types of clients that want to hear from you on their mobile devices. This year, 2012, you’ve got gifts and talents that can impact the world for the better. Choose your branding strategies wisely and choose to grow your audience in a way that brings you joy.

About the Author:

Maruxa “Muh-ROO-Shah” Murphy is a speaker, author and international consultant for best-selling authors, speakers and trainers and the co-founder of No Slow Days, a company geared to support authors, speakers, entrepreneurs, and small business owners in using today’s most powerful marketing tools to get more clients, make more money and increase brand awareness.  If you’re interested in learning how to use mobile marketing in your business, register for the webinar  we’ll be doing together next week on Mobile Marketing For Authors: How To Use Mobile Marketing To Grow Your Brand, Make More Money, and Sell More Books.

The biggest question I get asked all the time is, "Should I publish traditionally, self-publish, or just do a Kindle ebook?" So I decided to put on a webinar answering all those questions and more in-depth. Grab your FREE access to this webinar at ArtOfPublishing.com and you'll get pros and cons of each publishing option, things to watch out for, and even step-by-steps to do whichever option is best for you! Oh, and of course there's chocolate involved.